About Us
S&A Cherokee is a total communications company based in Cary, N.C. Ron Smith founded the company as Smith & Associates Public Relations in 1982. He later established Cherokee Publishing in 1990 to publish a variety of magazine titles in industries ranging from automotive to community/lifestyle magazines. In January 2007, the two companies were combined and in October 2007, the company was christened "S&A Cherokee," with Ron Smith serving as company president.
Print Publishing
S&A Cherokee's portfolio of magazines includes publications such as:
- Auto Remarketing NewsMagazine, a semimonthly magazine focused on the remarketing and late model used vehicle industry, including certified pre-owned.
- SubPrime Auto Finance News, a monthly magazine focused on the subprime finance segment of the auto industry.
- Cary Magazine, a bimonthly community lifestyle magazine for Western Wake County (N.C.).
- Cary Business Magazine, an annual publication focused on leading businesses in Western Wake County (N.C.).
- Garner Business Magazine, an annual publication covering the business community in the Garner/Clayton area in the Triangle (N.C.) region.
- Triangle East Magazine, a bimonthly lifestyle magazine for Eastern Wake and Western Johnston counties in North Carolina.
Electronic Publishing
Interactive media is an emerging force and through our electronic publishing division, we reach thousands of subscribers every day. Our stable includes an online advertising network, e-newsletters and a network of media Web sites covering topics ranging from business to automotive to community lifestyle. Some of our electronic publications include:
- AutoRemarketing.com and Auto Remarketing Today, a daily news Web site and e-newsletter covering the latest news and information in the vehicle remarketing industry.
- CarolinaBusinessConnection.com, a daily business news Web site and subscriber-based e-newsletter covering the business community in the Triangle (N.C.) region.
- CaryMagazine.com, a popular Web site covering the community and lifestyle of Western Wake County (N.C.). This Web site features four e-newsletters on topics including restaurants, community events, shopping in Western Wake and coverage of the latest issue of Cary Magazine.
- SubPrimeNews.com and Sub Prime News Update, a Web site and twice-weekly e-newsletter tracking trends in the sub prime automotive finance market.
Custom Publishing
Many businesses and organizations use custom publications to reach highly targeted markets and audiences. S&A Cherokee delivers high-quality custom publishing projects for clients such as:
- The NC Chamber (NC Magazine, a monthly publication for the NC Chamber covering business and life in North Carolina).
- WakeMed Heart Centers (Heart to Heart)
- The North Carolina Farm Bureau (The North Carolina Farm Bureau Magazine and The Leader Newsletter)
- The Garner Chamber of Commerce (Garner Chamber Directory)
- Greater Smithfield-Selma Area Chamber of Commerce (Smithfield-Selma Chamber Directory)
Conference/Event Planning
Our conference and event planning division provides event planning services for a wide variety of trade, industry and community organizations. Our services include site selection/negotiation, participant registration, speaker identification selection, advertising/sponsorship sales and event management.
PR/Advertising
Our public relations and advertising division is a full-service PR and advertising firm based in Cary, N.C. and provides clients with a rich selection of services. We specialize in public relations counseling, brand development, Web site design/delivery and advertising.
For More Information
To learn more about S&A Cherokee's media properties, PR/Advertising Division or Conference/Event Planning services, click on the logos on the right or call us at (800) 608-7500.
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