Busting a Few Social Media Myths

As a veteran communicator, I’ve seen plenty of “hot” new social media platforms come and go. Not being an early adapter has probably saved me from wasting time and resources on channels that didn’t last.

What was Google Wave again? Did you know that social media pioneer Friendster is now a gaming site? Can co-owner Justin Timberlake rescue Myspace?

As the successful social media platforms have matured and stabilized, we started to see lists of recommendations. Do this on Facebook. You must do that on LinkedIn. Don’t forget to do this on Twitter. Here are a few social media myths that I would like to bust. Read more »

Three Quick Observations from the World Cup

I admit it. I am a latent soccer fan. Sure, I played it growing up and have attended some college matches, but I don’t regularly follow the sport.

So, during all the hoopla surrounding the World Cup, I will root for the U.S. team, and I will occasionally catch glimpses of other matches. But I couldn’t pick a star player out of a lineup, and my interest will surely wane after the champion is crowned.

What fascinates me more, however, is the status of this tournament as a true global event that impacts social and traditional media. Here are three quick media-related observations related the World Cup. Read more »

Why Grammar Matters to Your Bottom Line

As a full-service communications company, we help clients develop and deliver key messages to target audiences. That can involve everything from researching and writing original content to editing and refining text provided by clients.

Regardless of where we plug into the workflow process to add value, one crucial step that cannot be overlooked is copy editing. S&A Cherokee has seasoned communications professionals with expertise in writing, editing and proofreading content such as marketing collateral, annual reports, websites, emails, direct mail, print ads, radio ads, press releases, editorials, guest articles, letters to the editor, speeches and more. Read more »

Mid-South Engineering Selects S&A Cherokee as Agency of Record

Mid-South Engineering Company, a full-service consulting engineering firm with offices in North Carolina, Arkansas and Maine, recently selected S&A Cherokee as its Agency of Record. S&A Cherokee will provide Mid-South with creative strategy and direction including a new brand, website and marketing support for the firm. Read more »

A Look at Top Global Brands

Marketing and branding company Millward Brown recently released its list of top global brands for 2014. If you’re looking for signs of global economic growth, note that the BrandZ™ Top 100 Most Valuable Global Brands list increased in value about 12 percent last year. That’s better than the average growth of about 6 percent since the 2008 Great Recession. Read more »