Every Little Bit Helps in Fight to End World Hunger

Usually in this space, we write about the PR/communications industry or post press releases announcing the latest news from our company. For this entry, we’d like to shed some light on the issue of world hunger.

On May 6, S&A Cherokee staff members participated in a meal-packaging event for Stop Hunger Now at Lonerider Brewery in Raleigh. We are proud to have co-sponsored the event along with RPG Solutions, Citrix ShareFile, Lonerider Brewery and BioResource International. Read more »

S&A Cherokee Wins Best in Show Bronze InSpire Award

Agency Recognized with Awards in Seven Categories

Cary, N.C.S&A Cherokee, a full-service communications company, took home the Best in Show Bronze InSpire Award at the InSpire Awards Banquet held May 1 at the Morehead Planetarium in Chapel Hill. The firm’s entry “Cirque du Soleil’s Dralion Returns to Raleigh” received the top designation after receiving a perfect score from judges. Read more »

S&A Cherokee Hires Amber Keister as Graphic Design & Copy Editor

Cary, N.C. – S&A Cherokee, a full-service communications company, has announced the hiring of Amber Keister as graphic design and copy editor.

Keister joins the company’s Graphic Design department, where she has already been instrumental in the launch of the digital magazine Auto Remarketing Canada. She is excited to pursue new opportunities in digital media and to build on her strong background in print media. Keister will also be working on some writing assignments for the company. She looks forward to working on a diverse range of projects. Read more »

Tragedies Bring out the Good and Bad in PR

When a terrible tragedy like the bombings at the Boston Marathon occurs, people naturally turn to the media for up-to-date information. While some members of the media, like WRAL’s Kelcey Carlson and NPR’s Peter Sagal, actually participated in the Marathon and could provide firsthand accounts, most turned to official spokespersons like Boston’s chief of police and mayor.

These officials have the difficult task of balancing the public’s need to know with the investigators’ need to not reveal any information that might jeopardize the ongoing investigation. Read more »

Essentials of Crisis Communications Planning

It seems every week another organization or high-profile individual makes headlines because of bad publicity resulting from missteps or flawed decisions.

Target apologized for marketing a plus-sized dress in a color it dubbed “manatee grey.” Wells Fargo, JP Morgan Chase, Bank of America, PNC and other banks have reportedly been hacked over the past few weeks. Rutgers University fired head basketball coach Mike Rice, and Tim Pernetti resigned as athletic director, after videos surfaced showing the coach physically and verbally abusing his players. Read more »