5 Tips for Better Twitter Engagement

One of the major advantages of social media is that it is not a one-way communication. When properly utilized, social media channels can create conversations and engender brand loyalty. However, many organizations still think of social media channels as a way of “talking to” and not “talking with” core audiences.

To better engage audiences through Twitter, S&A Cherokee’s Meetings/Events Assistant Mor Aframian offers the following tips. Read more »

S&A Cherokee Announces New Hires Josh Hyatt and Kimberly Byrd

S&A Cherokee, an award-winning full-service integrated communications company, is pleased to announce two new employees joining the team: Staff Writer Josh Hyatt and Advertising and Sales Assistant Kimberly Byrd. Read more »

S&A Cherokee Wins Four Sir Walter Raleigh Awards from RPRS

Including Two Best in Division Awards

Cary, N.C. – S&A Cherokee, a full-service integrated communications firm, has received four 2014 Sir Walter Raleigh Awards for Excellence in Communication from the Raleigh Public Relations Society (RPRS). The award ceremony was held Sept. 23 at a banquet hosted by Monica Laliberte, 5 On Your Side anchor/reporter of WRAL-TV, at the Meymandi Concert Hall Foyer in Raleigh, North Carolina.

S&A Cherokee received Gold Awards in two categories in which it submitted entries, including:

Public Relations Writing, News Release – SearStone Move-In Press Release

More Bang for the Buck, Special Event/Campaign – Media Relations for Cirque du Soleil’s “Quidam” Read more »

PR Embraces Digital to Boost ROI

A recent article in Fast Company relayed how valuable public relations is compared to advertising.

For example, a study by AirPR showed that public relations generates conversion rates 10 to 50 times that of advertising conversions.

Also, a recent study by Nielsen-inPowered showed that media coverage gained through PR is more effective than branded content (i.e., paid article placements) at all stages of the purchase funnel. Read more »

Exploring Direct Mail Services from USPS

From the formation of S&A Cherokee (then Smith & Associates) 32 years ago, we have never subscribed to a cookie-cutter approach to PR and marketing. When we think a client can benefit from media relations or content marketing, we recommend they do that. If it makes sense for a client to advertise or use direct mail, we’ll recommend those tactics.

While geo-targeted direct mail may not be ideal for B-to-B clients, it can certainly make sense for consumer-oriented businesses like auto service repair shops, restaurants and optometrists.

Traditionally, you would have to go to a list broker to obtain a database of mailing addresses that match your specific criteria (location, income, education, married status, etc.). Now, you can get some of those services directly from the United State Postal Service. Read more »