Celebrating 50 Years of APR

Perhaps you’ve seen the initials “APR” after some of our names and email signatures and wondered what it means. In public relations, APR stands for “Accredited in Public Relations,” a distinction that many PR professionals pursue to demonstrate their commitment to the profession and its ethical practice.

APR accreditation is voluntary, just like CPA certification. But just as you’d probably feel more comfortable having a CPA do your taxes than just a tax preparer, having an APR develop and/or review your strategic PR plan should likewise boost your confidence in the plan’s recommendations. Read more »

RallyPoint Sport Grill Selects S&A Cherokee as Agency of Record

RallyPoint Sport Grill, Cary’s premier sports-themed restaurant, has selected S&A Cherokee as its Agency of Record. As a full-service communications company, S&A Cherokee will provide RallyPoint with public relations, marketing, digital and creative services and consultation.

RallyPoint Sport Grill recently won CW22’s Best Burger contest and will be hosting the Rock Your World free benefit concert on May 2, benefitting the Hope for Haiti Foundation and Dew4Him Ministries. The restaurant also regularly features live music from some of the area’s best bands.

“We look forward to helping RallyPoint Sport Grill and owner Drew Schenck spread the word about their great food and service to the community,” said Chuck Norman, APR, owner/principal of S&A Cherokee. “I admire their commitment to quality and service, and can personally att Read more »

Managing Social Media

Those of us who have been in public relations and marketing for a long time have heard these requests from clients come and go:  We need a brochure. We need a press release. We need a website.

The latest appears to be:  We need a social media presence.

While use of social media makes perfect sense for consumer brands and B-to-C companies, it can also make sense for B-to-B companies if implemented as part of a global content/online marketing strategy. Research indicates that nine in 10 B-to-B companies market content online, and social media can definitely play a part depending on what the initiative is. Read more »

Precision Tune Auto Care Selects S&A Cherokee as Agency of Record

The North Carolina franchise of Precision Tune Auto Care, a leader in automobile maintenance for more than 35 years, has recently selected S&A Cherokee as its agency of record. S&A Cherokee will provide communication, marketing and digital strategies for Precision Tune Auto Care of North Carolina. Read more »

A Little Something Extra Could Be the Biggest Thing You Ever Do For Your Business

When I finished reading Stan Phelps’ book “What’s Your Purple Goldfish” last fall, the one thing that I could not stop thinking about was the simple concept of “lagniappe” (pronounced layn-yap) or “a little something extra” that Stan uses throughout his work. It’s a concept that should be applied to many instances of everyday life but is also helping me improve my company one small instance at a time. Stan believes this old Creole concept has the power to transform your business. Defined as “the gift” or “to give more,” lagniappe represents the potential to turn customers into your largest sales force by exceeding their expectations. Read more »