Perhaps you’ve seen the initials “APR” after some of our names and email signatures and wondered what it means. In public relations, APR stands for “Accredited in Public Relations,” a distinction that many PR professionals pursue to demonstrate their commitment to the profession and its ethical practice.
APR accreditation is voluntary, just like CPA certification. But just as you’d probably feel more comfortable having a CPA do your taxes than just a tax preparer, having an APR develop and/or review your strategic PR plan should likewise boost your confidence in the plan’s recommendations. Read more »