Cary, N.C., August 19, 2009 - The Commercial Finance Association (CFA), the international trade group of the asset-based lending and factoring industries, has selected S&A Cherokee as its public relations agency of record. S&A Cherokee will help the New York-based CFA educate businesses about the stability and relevance of the industries it represents though a strategic nationwide public relations campaign.

"Asset-based lending and factoring represent uniquely stable and viable sources of funding for businesses of all sizes and in all industries," said Andrej Suskavcevic, CEO, Commercial Finance Association "This stability is even more apparent in tumultuous credit environments like what our economy has faced in the recent past. Our collective membership has experienced steady growth, while other lending disciplines have certainly retracted. In our opinion, it is as important as ever to educate the business community about these important financing options, and we look forward to working with S&A Cherokee to do just that."

With approximately 300 member companies and 16 chapters located throughout the United States and Canada, the CFA provides a host of educational and professional development services to its members. In addition, the CFA offers several publications and hosts conventions, meetings and educational events throughout the year.

"Access to working capital is at the forefront of concerns for virtually every business," said Ron Smith, president of S&A Cherokee. "We're excited to be working with an organization that promotes such important solutions for the business community. We will strive to help the CFA continue asset-based lending and factoring's evolution to the mainstream of commercial finance options."

For more information about S&A Cherokee, call (919) 674-6020 or contact us.

About CFA
Founded in 1944, the Commercial Finance Association is the trade group of the asset-based financial services industry, with nearly 300 member organizations throughout the U.S., Canada and around the world. Members include the asset-based lending arms of domestic and foreign commercial banks, small and large independent finance companies, hedge funds, private equity firms, floor plan financing organizations, factoring organizations and financing subsidiaries of major industrial corporations. For more information, visit www.cfa.com.