Cary, N.C. (November 24, 2008) - Jay Dyer & Associates, an automotive management and consulting firm based in Raleigh N.C., has selected S&A Cherokee as its agency of record. S&A Cherokee has already assisted Jay Dyer & Associates in rebranding itself from Fundamental Solutions and will focus on establishing that new brand across the region by developing both print and online public relation strategies.

"Rebranding a company can be challenging," said Jay Dyer, founder and president of the company. "However, we are confident that S&A Cherokee will strengthen our abilities to reach our target market."

Jay Dyer & Associates provides training services to dealership personnel to optimize vehicle return on investments for the pre-owned department. The company targets management personnel in order to implement the new processes.

"We are looking forward to growing our relationship with Jay Dyer & Associates," said Ron Smith, president of S&A Cherokee. "We will use our experience in the automotive industry to identify and meet the company's marketing needs.

For information about Jay Dyer & Associates, call (919) 906-4578 or visit www.jaydyerassociates.com.