February 16, 2010
In addition to distributing newsworthy announcements via press releases, another potential avenue for generating news coverage is by monitoring the news and looking for opportunities to interject your company’s contributions or involvement in particular areas.
January 8, 2010
One of the basic elements that any good company Web site should have is an "online newsroom" with information and materials useful to journalists. Often created when the site is launched, online newsrooms are the proper receptacle for background information and public announcements.
At...
December 4, 2009
Professional media buyers often speak of getting their clients “screen time,” which typically means exposure on consumers’ television and computer screens. Yet one screen that is often overlooked is the one found on mobile phones.
November 18, 2009
Apple. Nike. GE. Mercedes-Benz. Xerox. Pepsi.
These are just a few of the companies that have revamped their corporate logos over the years, but why did they do so?
The answers vary from mergers and industry repositioning to new management and new market sectors. Perhaps the most common reason...
October 16, 2009
Perhaps you've heard the radio commercial.
A particular Web site promises that for as little as $300 you can pull up a press release template, fill in the blanks, select a media list, and instantly distribute your release to hundreds of journalists. They even claim your release will be read by...
September 10, 2009
Imagine a magazine, brochure, presentation or Web site without photos. Sure, the text might do a capable job of relaying key messages, but photos can really engage the viewer and illustrate the content and context of the message.
So, what separates professional photographers from point-and-shoot...
August 18, 2009
Your exhibit space is booked. Your new marketing collateral is printed. But how can you drive more traffic to your booth?
"It starts with engaging attendees well before the event with pre-show marketing and social media," says Marilu McQuilkin, S&A Cherokee's events manager.
July 22, 2009
Press releases are meant to officially announce newsworthy information to the media and the public. Ideally, they should be timely, informative and provide value to the editor or reporter that they, in turn, would pass along to their readers or viewers.
April 13, 2009
Major newspapers in Seattle and Denver recently closed after more than 100 years in business. The Christian Science Monitor is now strictly an online publication. Television stations are laying off news staff.
March 12, 2009
Twitter is a free social networking and micro-blogging service that lets users post brief (140 or fewer characters) updates answering the question "What are you doing?" These "tweets" appear on the user's Twitter.com profile page and are sent to other users who have signed up to...
