January 11, 2012
When is your website a detriment to your business? When it’s outdated, takes a long time to load, crashes often or is poorly designed, leading to frustration for Web visitors.
Perhaps the start of 2012 is a good time to re-examine the design and content of your website to make it a...
December 13, 2011
Have you ever wanted to find out how the media gatekeepers decide to cover a story? What types of things they look for? How they follow up on leads?
November 14, 2011
According to the Radicati Group, there are more than 3 billion email accounts worldwide. The Pew Internet and American Life Project estimates that 92 percent of adult U.S. Internet users send or read email.
October 13, 2011
Due to lower mail volumes and revenue, the United States Postal Service (USPS) is planning to close 37,000 post offices nationwide.
September 14, 2011
The press release is a basic tool of PR professionals to make newsworthy announcements to the media and interested publics. While perhaps overused in many instances, when correctly utilized, press releases serve an important communications function of imparting relevant information.
August 16, 2011
Casual grammar and misspelled words have come to be somewhat accepted in personal emails and text messages, but they can lose you prospects faster than you can type “OMG!”
According to an article on portfolio.com, misspellings and bad grammar on e-commerce sites can cost businesses...
July 13, 2011
Expos and tradeshows provide great opportunities to meet new prospects, network and strengthen relationships with existing customers. They can also be long and physically demanding for your booth staff.
With proper planning and preparation, you can optimize your expo experience and keep your staff...
June 14, 2011
A common misperception among those not in the industry is that “public relations” mainly concerns delivering messages to the general public through media channels. Their only exposure to PR may be in the form of seeing a press conference on television or hearing about a press release or...
May 12, 2011
Last year at a local Chamber of Commerce function, a business owner mentioned to us her company’s Facebook page was not attracting many “likes,” or fans. She wanted to know if she should abandon her Facebook page or not.
April 10, 2011
Every once in a while, a PR client will ask us if we should distribute a press release for them on a newswire service. Based on the results of a recent survey of journalists, the answer would be “no” if their main intent is to get media coverage.
