CARY, N.C., Aug. 24, 2009 – Cherokee Automotive Group (CAG), the corporation for such media properties as Auto Remarketing NewsMagazine and SubPrime Auto Finance News, has announced the formation of Cherokee Automotive Group Analytics. This division will gather and provide research, data and trends for the automotive remarketing and subprime industries.

Cherokee Automotive Group, has covered the automotive industry for nearly 20 years. President Ron Smith has noted that because the industry is always changing, there is a strong demand for constant research and analytics.

"Businesses base their decisions on analytical information," said Smith. "With the current economy’s effects to the automotive industry, our colleagues need that information now more than ever."

In its first phase, Cherokee Automotive Group Analytics will gather data by distributing electronic surveys to its national network. The information will be used to keep CAG media properties updated on current trends. In addition, participants will be offered access to the data as incentive to participate. Bill Zadeits, executive vice president, noted that participation will be key to the initiative's success.

"We've built quite a network over the years by being a reliable source for industry news," said Zadeits. "We're really counting on our network of people to not only participate but also to pass along the survey to their contacts so this initiative can cover as much of the industry as possible."

CAG will spend the rest of quarter three generating awareness, promoting the division and building a community of participants. It will begin its formal research in quarter four.

"Having this kind of data from a trusted source will be an invaluable tool for helping us keep up with our industry," said Steve Norwood, president of Consolidated Asset Recovery Systems, a CAG contact who will participate in the survey. "We plan to use the data to understand our target audiences better while refining and delivering services to meet their exact needs."

For more information about Cherokee Automotive Group Analytics, call (919) 674-6020 or visit www.cherokeeautomotivegroup.com/analytics.

About Cherokee Automotive Group
Cherokee Automotive Group, formed in January 2008, consists of the following media properties: Auto Remarketing NewsMagazine, published twice per month; SubPrime Auto Finance News, published monthly; conferences, including iRemarketing, Auto Remarketing Canada, CPO Forum and the National Remarketing Conference; five e-mail newsletters: Auto Remarketing Today, SubPrime News Update, Auction Executive, Used Car Manager Weekly, Auto Remarketing Canada; and two Web sites. The automotive properties were previously a part of S&A Cherokee, a North Carolina public relations and publishing company based in Cary. For more information, visit www.cherokeeautomotivegroup.com/analytics or call (919) 674-6020.