Cary, N.C., Sept. 3, 2009 – Merchants Barter Exchange, a national trade exchange, has selected S&A Cherokee as its public relations agency of record. S&A Cherokee will assist the New Jersey-based company with media relations, digital marketing and Web site development.

Founded in 2000, Merchants Barter Exchange is the only national barter company to work entirely without part-cash deals and wholly on trade dollars. In 2005, the company expanded to provide a national licensing program to broaden the public's understanding of the benefits of barter to businesses nationwide.

"We are confident that through its communications expertise, S&A Cherokee can help us educate the public on the true nature of bartering and its benefits to businesses," said President Steve Bolles. "Hopefully this will continue our work to improve the negative stereotype usually associated with bartering of old."

Merchants Barter Exchange currently operates in 31 states with 17 new brick and mortar offices scheduled to open throughout the remainder of the year.

"Merchants Barter Exchange is setting a new standard in the bartering industry," said Ron Smith, president of S&A Cherokee. "Because bartering can help provide additional options for businesses trying to survive in these economic times, we're looking forward to partnering with Merchants Barter Exchange to increase the reputation and credibility of the practice."

For more information about S&A Cherokee, contact us.

About Merchants Barter Exchange
Merchants Barter Exchange is the only national trade exchange that works entirely without part-cash deals and wholly on trade dollars. The New Jersey-based company was founded in 2000 and in 2005, the company expanded to provide a national licensing program to broaden the public's understanding of the benefits of barter to businesses nationwide. Merchants Barter Exchange currently operates in 31 states with 17 new brick and mortar offices scheduled to open throughout the remainder of the year. For more information, visit www.merchantsbarter.com or call (800) 822-7204.