Bill Zadeits is owner/principal of S&A Cherokee, a communications firm that publishes Auto Remarketing NewsMagazine, SubPrime Auto Finance News, and the family of e-newsletters and Web sites that accompany these two leading automotive publications. Zadeits is also the co-chair of the Auto Remarketing Conference Series, featuring: The National Remarketing Conference, iRemarketing, Auto Remarketing Canada and the Annual CPO Dealers of the Year event.

He joined the company in 1996 and has worked in a variety of roles within the organization. In addition to managing the automotive titles, Zadeits serves as publisher or associate publisher for numerous local, regional and statewide media brands (magazines, e---newsletters, Web sites, live events) within the S&A Cherokee stable. These include Cary Magazine, Triangle East Magazine and NC Magazine.

Prior to joining S&A Cherokee, he held various media positions including sports anchor for the NBC affiliate WECT-TV 6 in Wilmington, N.C., studio host and scoreboard anchor for The Tar Heel Sports Network, and the morning news and sports anchor for WCHL-AM in Chapel Hill, N.C.